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	<title>Prof Ron's Test Area &#187; 2005 &#187; September</title>
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		<title>I believe in Muzak</title>
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		<pubDate>Tue, 13 Sep 2005 23:34:48 +0000</pubDate>
		<dc:creator>ron</dc:creator>
		
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		<description><![CDATA[	I&#8217;m always kind of interested in what the ambient music is in various public and commercial spaces.  True Muzak-style &#8220;elevator&#8221; music (i.e. light instrumental covers of familiar pop tunes from a few years back) is very rare these days; and the most common mass-market store/restaurant music (heard in, say, Target and Wendy&#8217;s) is a [...]]]></description>
			<content:encoded><![CDATA[	<p><a href="http://www.muzak.com"><img src="http://ron.ozrock.net/blog/images/muzak.jpg" align="right" alt="Musak" /></a>I&#8217;m always kind of interested in what the ambient music is in various public and commercial spaces.  True <a href="http://en.wikipedia.org/wiki/Muzak">Muzak</a>-style &#8220;elevator&#8221; music (i.e. light instrumental covers of familiar pop tunes from a few years back) is very rare these days; and the most common mass-market store/restaurant music (heard in, say, <i>Target</i> and <i>Wendy&#8217;s</i>) is a kind of light-ish pop-rock from the late sixties to the mid 80&#8217;s &#8212; lots of hummable pop, from Motown to the Eagles.  Kind of &#8220;Classic Rock Lite&#8221;: the lighter end of the 60-to-80s pop/rock hits that the boomers and Gen Xers came of age to.</p>
	<p>It&#8217;s so much the norm that when a place uses something else, it&#8217;s a bit of a statement.  So, for example, <a href="http://www.panerabread.com/default.aspx">Panera Bread</a> (which I go to a fair bit, both for the decent food and the free wi-fi) has classical (instrumental) music.  And this makes sense; Panera is trying to sell you an experience that&#8217;s fast food turned classy:  Nicer and more genteel food; natural woods with earth-tones everywhere in the decor; the faux fireplace and a couple of armchairs.  Down deep, it&#8217;s fast food; but they want to portray it as a worldly little cafe.  And what says worldly little cafe to Americans better than classical music?</p>
	<p>But I actually kind of miss muzak &#8212; although toward the end of musak&#8217;s time, I can remember the disconcerting sense that the songs being covered were no longer &#8220;old&#8221; from my late-boomer perspective.   I can remember, for example, sitting in an old-fashioned diner-deli about 10 years ago that still had real Muzak, and having a moment of slightly nauseating recognition when I realized that the tune being covered was REM&#8217;s &#8220;Man in the Moon&#8221;.  It was hardly the first time I&#8217;d noticed a (then) pretty recent piece of music transformed in a slightly disorenting way into muzsak &#8212; I can actually remember the first time I heard a Talking Heads tune get the treatment. That was strange too, but more funny, and less unsettling.  And the unsettling nature of this isn&#8217;t about musical style and the distance from there to muzak &#8212; REM is light and melodic, and so a natural; Thelonious Monk is dissonant and abstract, but hearing &#8220;Straight, No Chaser&#8221; as muzak isn&#8217;t exactly disturbing, even if it&#8217;s a little odd in some other way. </p>
	<p>Being turned into muzak was, of course, the mark of something passing from now-and-almost-hip to white-bread mainstream old-people-might-hum-along passe. And hearing Talking Heads or Elvis Costello get the treatment &#8212; music from my college days &#8212; mostly brought on mild amusement at the idea that I had become a real honest-to-God grownup, whose &#8220;hip&#8221; tastes were now permating the atmosphere at <em>Wal*Mart</em>. But by the time REM came along, I was an actual grownup.  And hearing music from your established grownup years turned into muzak isn&#8217;t funny &#8212; it&#8217;s just depressing.</p>
	<p>(OK, there&#8217;s probably an exception to be made for cases that are intentionally ridiculous &#8212; like <a href="http://voorraad.hemisphere.nl/GrungeLite%20Grunge-Lite%20CD.htm">Grunge Lite</a>, a collection of grunge rock pieces covered in an elevator music style.  If you get a chance, check out the cover of Pearl Jam&#8217;s <i>Even Flow</i>.  It&#8217;s just plain funny.)
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